Considering starting an innovation lab or concerned about your lab’s performance? Rich is the author of Innovation Lab Excellence and gives it to you straight: Innovation labs are the key to promoting digital adoption. That said, he is not a proponent of over-hyped claims and knows that some labs substitute showmanship for implementable innovation. Rich works with your stakeholders to define a reasonable set of goals and objectives for your lab to set it on a path to success or get it back on track. He knows where labs can go wrong and can help design your team’s composition and benchmarks to ensure you reach your objectives and achieve true digital transformation from within.