Richard has done a fantastic job chronicling the challenges, traps and opportunities in innovation labs. With his personal experiences in the crushing competitiveness of the Chinese market, along with plenty of experience in the west, he brings a nuanced, global view to what it takes to drive innovation. But perhaps the biggest challenge is how to take innovations out of the lab and into the real world. Read his book and learn what it takes.
Rich Turrin
Industry Leader in fintech and digital transformation